Welcome SMS solution is a low cost marketing and advertising tool that effectively deliver information to the users of the service provider's network. This tool allows service provider to push information to inbound roamer when inbound roamer selects its network (Welcome Message) or when its subscriber roams to a foreign network (Bon Voyage Message). It is an effective media for service provider to promote its mobile services. It can also be the media for commercial advertisement.

The solution also provides other advanced messages such as:
1) Thank You Message - for inbound roamer leaving the service provider's network.
2) Welcome Home Message - for outbound roamer returning to home network.
3) WinBack Message - for inbound roamer selecting service provider's competititor network.

With this solution, the service provider can save on advertisement and marketing posters for some mobile services. It effectively informed the roamers on the mobile services available. Indirectly it helps these services generate more revenue. Being a channel for advertisement, service provider can also gain from commercial advertising.

Mobile user does not need to subscript of register to this service. But they can choose not to have this service.